Ken Sisson's Model for Proven Success with Selling A Home in Burbank

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Let's Talk About Selling Your Burbank Home

Thinking About Selling Your Home in Burbank? Here’s What You Need to Know

The city of Burbank blends timeless character with a strong sense of community—offering a unique mix of classic architecture, quiet residential streets, and proximity to the heart of the entertainment industry. From charming post-war homes and mid-century gems to updated traditional residences, Burbank’s diverse housing stock makes it a desirable location for today’s buyers. That demand creates real opportunity for homeowners considering a move.

Still, selling a home in Burbank—whether it’s one you’ve lived in for years, a property you've inherited, or part of a downsizing plan—requires more than just putting up a “For Sale” sign. The local market is competitive, and standing out means having the right strategy from day one.

From smart pricing and thoughtful preparation to targeted marketing and expert negotiation, every decision you make can impact how quickly your home sells—and how much it ultimately sells for. Even experienced sellers often benefit from the insight and support of someone who understands the Burbank market inside and out.

With over 25 years of real estate experience in this area, I specialize in helping Burbank homeowners sell with clarity and confidence. Whether your home is a classic Rancho District property, a hillside view estate, or a traditional residence near Magnolia Park, I know how to position it effectively to attract the right buyers.

No matter your reason for selling—relocation, retirement, inheritance, or just a lifestyle change—my step-by-step approach helps reduce stress and maximize your results.

In the sections that follow, I’ll walk you through the key things every Burbank home seller should know. You'll find practical advice, local insights, and proven strategies tailored to your neighborhood and goals—so you can move forward with confidence.

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Hire The Right Real Estate Agent

Why Choosing the Right Real Estate Agent in Burbank Matters

If you’re considering selling your home in Burbank, one of the most important decisions you’ll make is choosing the right real estate professional to guide you. A local expert who truly understands the character and nuances of Burbank’s neighborhoods can make all the difference—helping you attract qualified buyers, price your home strategically, and navigate the entire process with clarity and confidence.

And if your property is one of Burbank’s historic mid-century homes—especially those in areas like the Rancho Equestrian District or near Magnolia Park—you need an agent who knows how to speak to their architectural value and lifestyle appeal. This isn’t optional—it’s essential. Representing these homes correctly requires deep knowledge and a specialized approach.

Selling a home, especially one filled with memories, can be emotional. It’s easy to let sentiment influence decisions—like overpricing or second-guessing negotiations. That’s where a trusted professional steps in, offering a clear, objective perspective grounded in years of experience and success.

From staging and photography to coordinating showings, managing offers, and overseeing paperwork, your agent should handle every detail. But more importantly, they should have a customized marketing plan built around your home and today’s buyers—leveraging everything from digital exposure to hyper-local outreach to get the right eyes on your property.

When you work with a real estate expert who knows Burbank’s market dynamics inside and out, the selling process doesn’t have to feel overwhelming. With the right guidance, you can move forward with peace of mind—knowing each decision is informed, intentional, and aligned with your goals.

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Get A General Home Inspection

Why a Pre-Sale Home Inspection Is a Smart Move for Burbank Homeowners

Before you list your Burbank home for sale, one smart step can save you time, stress, and money: investing in a pre-sale home inspection. For just a few hundred dollars, this proactive move can help you avoid costly surprises during escrow—and protect your asking price from being chipped away by unexpected repair requests.

According to industry data, buyers often negotiate up to $14,000 in credits or repairs after their own inspection. By identifying potential issues in advance, you gain the upper hand—giving you the opportunity to make repairs on your timeline or disclose them upfront. This builds buyer trust and helps your sale progress more smoothly.

Even homes that appear to be in excellent shape—especially older properties or classic mid-century homes in Burbank—can have hidden issues that only a licensed inspector will catch. And in a competitive real estate market like Burbank, where buyer expectations are high and inventory shifts quickly, taking this step sets your property apart and shows you’re a serious, prepared seller.

A standard home inspection, as outlined by the American Society of Home Inspectors, typically includes a detailed review of:

  • Electrical, plumbing, heating, and cooling systems

  • Walls, ceilings, floors, doors, and windows

  • Roof, attic, and visible insulation

  • Foundation and structural components

Once completed, you’ll receive a detailed report outlining any areas of concern and recommended maintenance. Whether you decide to make repairs or simply disclose the findings, this information helps prevent last-minute deal breakers and supports a more confident, transparent transaction.

If you're preparing to sell a home in Burbank—especially a distinctive property with architectural character—this small upfront investment can bring major peace of mind. It positions your home more competitively and often leads to stronger, cleaner offers.

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Make Repairs

Smart Repairs to Make Before Listing Your Burbank Home

Once you've reviewed your pre-sale home inspection report, the next step is deciding which repairs are worth tackling before you list your Burbank home for sale. The goal isn't to fix everything or to take on a full renovation—just the items most likely to affect your home’s value or raise concerns with potential buyers.

Focus first on high-priority repairs that offer the greatest return on investment. These include safety-related issues and anything tied to the home's core systems: plumbing, electrical, HVAC, roofing, and foundation. Left unaddressed, these can easily become sticking points during escrow—and today’s buyers are especially cautious when it comes to big-ticket fixes.

If you're unsure where to invest your time and budget, your real estate agent can offer valuable insight. A local Burbank listing expert understands what buyers in this market care most about—and can help you prioritize the repairs that really make a difference versus those that can be safely left as-is. As a Burbank Real Estate Expert, I often advise homeowners to think about the features that they originally fell in love with when they bought the home. Any necessary repairs needed there are going to be where "the gold" is found.

Even simple, low-cost updates can go a long way. Tighten loose hardware, patch minor drywall blemishes, refresh caulk in kitchens and baths, and give the home a deep clean. These small touches help create a well-maintained impression that instills buyer confidence.

By addressing the right issues up front, you’ll not only enhance your home’s appeal—you’ll also reduce the chances of drawn-out negotiations or pricing adjustments after the buyer’s inspection. It’s a proactive step that can help you sell your Burbank home faster and with stronger offers on the table.

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Staging

Getting your home ready to sell goes beyond repairs and maintenance—it’s also about making the property feel inviting, spacious, and move-in ready. That’s where home staging comes in.

Staging is the process of preparing your home to look its absolute best for listing photos, private showings, and open houses. Done well, it helps highlight your home’s strengths, minimizes distractions, and allows potential buyers to emotionally connect with the space.

According to the 2021 Profile of Home Staging by the National Association of Realtors, 47% of buyer’s agents said that staging positively influences how buyers perceive a home. The living room, primary bedroom, and kitchen are consistently the most impactful areas to stage.

Here are a few smart staging steps you can take to maximize your Burbank home’s appeal:

  • Deep clean everything — from ceiling fans to baseboards. A spotless home feels well-maintained.
  • Declutter and depersonalize by removing family photos, personal collections, and excess decor. Aim for clean, simple, and neutral.
  • Add fresh greenery with a few healthy potted plants to make the space feel lively and cared-for.
  • Eliminate odors from pets, cooking, or damp areas. Open windows to circulate fresh air and enhance natural light.
  • Neutralize wall colors and remove bold wallpaper or distracting artwork that might not appeal to a broad audience.
  • Simplify furniture by removing bulky or unnecessary pieces to make rooms feel more spacious.
  • Boost curb appeal by trimming landscaping, mowing the lawn, and power-washing walkways and the front porch.

Effective staging allows buyers to imagine themselves living in your home. That emotional connection often leads to stronger offers and a faster sale.

 

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Get PROFESSIONAL Photos

Why Professional Photography Matters When Selling Your Burbank Home

In today’s digital-first real estate market, most buyers start their home search online—and your listing photos are often their very first impression. Quality visuals can make or break a buyer’s interest in your home before they’ve even set foot inside.

The stats are clear:

  • 83% of buyers say that photos are very important in deciding which homes to visit in person

  • 72% of real estate agents report that high-quality photography helps them win more listings

The best professional photographers know how to showcase your home in its best light—literally. They use lighting, angles, and thoughtful composition to make rooms feel more spacious, welcoming, and bright. They also highlight what makes your property stand out, whether it's natural light, updated finishes, custom details, or beautifully landscaped outdoor areas.

Many professional real estate photographers also offer services like aerial drone photography, which can be especially valuable in Burbank’s distinctive neighborhoods—where lot size, curb appeal, and proximity to parks, studios, or walkable districts can be major selling points.

And it doesn’t stop at the camera. Post-production editing ensures that each image is crisp, clean, and compelling—drawing attention online and creating emotional engagement with prospective buyers.

Simply put, standout photography brings in more serious buyers, faster. It drives more traffic to your listing and increases your chances of receiving strong offers early—helping you sell your Burbank home at the best possible price.

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Set Your Price and Put Your Home on the Market

Strategic Pricing and Marketing for Your Burbank Home Sale

Setting the right price is one of the most important steps in selling your Burbank home—and it begins with expert, hyper-local insight. This is not a "set it and forget it" part of the process! It is crucial and it takes knowledge, skill and experience. Your real estate agent should prepare a Comparative Market Analysis (CMA) that evaluates recent sales of similar homes in your area, current market conditions, and unique features of your property. Location, lot size, upgrades, school district, and proximity to shops, studios, and Burbank’s popular dining spots all factor into this critical decision.

Just as important as pricing strategy is understanding your net proceeds. A skilled agent will walk you through all the associated costs—such as escrow fees, title charges, staging or prep expenses, and potential capital gains—so you can price your home with a clear understanding of your bottom line.

Once your pricing is dialed in, the next step is to launch a comprehensive marketing strategy that puts your home in front of qualified, motivated buyers. This should go well beyond simply listing the property on the MLS. A strong marketing plan may include:

  • Leveraging the Coldwell Banker Property Spotlight Marketing Plan or the Coldwell Banker Global Luxury Program (If applicable)

  • Creating a standout MLS listing with professional photography and persuasive, property-specific copy

  • Promoting the home on targeted social media channels and Burbank-focused community groups

  • Running high-authority digital ads to reach local and out-of-area buyers actively searching in Burbank

  • Tapping into a trusted network of buyer’s agents with ready clients

  • Installing eye-catching signage in strategic Burbank locations to drive neighborhood interest

  • Hosting open houses and private showings to maximize visibility and attract strong offers

  • Incorporating direct mail or print marketing to connect with high-intent buyers in surrounding communities

Once your Burbank home hits the market, be ready for interest—especially if it’s priced right, professionally presented, and easy to show. The more accessible your home is to buyers, the more likely you are to receive compelling offers quickly, and move forward with a confident, successful sale.

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Navigate the Process (and Negotiations) With Confidence

What Happens After Your Burbank Home Hits the Market

Once your Burbank property is listed, it’s important to monitor how the market is responding—and you won’t have to wait long for answers. Within the first 7 to 10 days, the level of interest, showings, and inquiries will quickly indicate whether your pricing and presentation are resonating with buyers.

If your home is attracting attention, the next phase is navigating offers and negotiations. This is where working with an experienced, local Burbank real estate expert becomes truly invaluable.

Your agent will help you evaluate each offer—not just based on price, but on the terms that impact your bottom line and peace of mind. These may include:

  • The buyer’s financing strength or proof of funds

  • Contingencies related to inspection, appraisal, or loan approval

  • Proposed closing timelines

  • Any requests for repairs or seller credits

While it’s natural to focus on the highest number, the strongest offer is often the one with the best combination of price, certainty, and clean terms. That’s where your agent’s experience in the Burbank market can help you make well-informed, confident decisions.

Negotiation often involves give and take—but a skilled agent will help you maintain leverage, respond strategically, and protect your interests every step of the way. Whether you're aiming for a quick close, minimal repairs, or the highest possible sale price, your agent will advocate for what matters most to you.

With the right representation, you’ll move through this critical phase with clarity—knowing every decision is backed by expert guidance and a proven process for success.

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Hire A Top Burbank Listing Agent Today

Sell Your Burbank Home with Confidence

Selling your home in Burbank doesn’t have to be overwhelming—especially when you have the right team by your side. With over 25 years of local experience and a deep understanding of what makes Burbank’s neighborhoods so sought-after, I’m here to help you sell with confidence, clarity, and results.

Need to make updates before listing? Ask about the RealVitalize® Program—a game-changing option that covers the upfront costs of services like painting, repairs, landscaping, and staging. There’s no out-of-pocket expense until closing, and it’s completely interest-free. It’s a smart, low-stress way to prepare your home for the market without straining your budget.

From crafting a pricing strategy and launching a targeted marketing campaign to handling negotiations and closing with care, I’ll guide you every step of the way. Whether you’re preparing to sell now or just starting to consider your options, you’ll get straight answers, expert advice, and personalized support. I even have several options that will facilitate buying your new home before you sell your existing home allowing you to maximize your sales price with completing repairs and fully staging after you've moved out!

Ready to take the next step? Contact me today for a complimentary home consultation—and learn how to sell your Burbank home faster, smarter, and for the best possible price.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

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Veronica H

Veronica H

Ken is awesome! Very patient and responsive. We were first time home buyers and Ken's experience was a great help. We highly recommend him.
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Gillian W.

Gillian W.

Ken went above and beyond helping us sell our condo quickly during COVID! He always made himself available to answer questions, stop by and even help us with some personal property. He helped us navigate multiple offers, and Ke...
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Scott M

Scott M

Ken was a great realtor for us. We were purchasing our home from out of state, so we relied on Ken for a lot more than we expected to. In all cases Ken was happy to help us out and responded promptly to everything that we ask...
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Jennifer S.

Jennifer S.

Ken has been amazing throughout the process of our home purchase. He is very knowledgeable and skilled in his profession. He is always readily available and kept us regularly updated regarding changes, progress, and the next st...
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Michael H

Michael H

I have worked with Ken on two transactions, a purchase and a sale. Both transactions were flawless. He is always there every step of the way, advising and answering questions. He is very personable, I think he honestly cares fo...
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Frank M

Frank M

As virtual buyers, Ken successfully navigated us through the entire process of purchasing our home. He exceeded our expectations with his knowledge of every phase of the business: West LA real estate market; bidding process; l...
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Joshua C

Joshua C

Ken helped us find a house in the midst of a pandemic! I didn't think it was possible but it finally happened. Ken is super knowledgeable, punctual and has a great work ethic. I highly recommend him to anyone out there who is s...
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Amisha

Amisha

Ken represented us (buyers) 200%. Throughout the transaction he was 200% loyal to us getting everything we need to make an informed decision as well as to close the home. He stayed on top of all the requirements (termite, retro...
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Lindsey L.

Lindsey L.

Ken was amazing in helping us buy our first home together. He was responsive and very patient in answering all of our questions. He is super knowledgeable and really knows the ins and outs of real estate! He always got back to ...
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Albert V.

Albert V.

Ken went above and beyond to help me purchase the exact home we wanted. We were able to get our very first offer accepted. Thank you for your help Ken.
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Maria R.

Maria R.

Ken is amazing at what he does. He provided us with the best service and got us our new home. He is always available for questions and he made the process seem easy.
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Josh M.

Josh M.

Ken helped me find my place. He was patient and he really knows the ins and outs of the real estate business so I would highly recommend him.
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Tommy T.

Tommy T.

Ken was my agent for my first-time home purchase in 2019 and was extremely helpful throughout the entire the process. Ken took the time to note all of my home-buying needs and constraints, and he respected those throughout my ...
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Raj A.

Raj A.

My family and I are grateful and thankful. Awesome, Professional! Overall, I give Ken a perfect 10 when it comes to service and guiding me through the whole home buying experience! From the start, Ken was very personable and pr...
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Ron N.

Ron N.

I was referred to Ken from a lender that I was working with a pre-qualification when I was trying to buy my first home. He quickly got in touch with me and got me a qualified list of properties within my search criteria, area, ...
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Mike H.

Mike H.

Ken is an incredibly professional and ethical Realtor. He made the process straight forward and was always fast to respond to my questions or concerns. This was my first purchase and Ken always took the time to explain things i...
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Charm M.

Charm M.

Whenever we had a question or concern he was quick to respond to our calls. He helped us from start to finish on the purchase of our home. He was always extremely helpful in all phases of the process. Whenever we had a question...
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Curtis R.

Curtis R.

As a first-time homebuyer, I was unsure what to expect about the process. I was very fortunate to have Ken as my realtor. He was very responsive, patient, and helped lessen the stress I was feeling during the process. He took t...
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Nicholas L.

Nicholas L.

Ken was our realtor for our first home. He’s a great guy and really helped us understand the LA real estate market. He’s also super knowledgeable about the financing market. We spent a long time viewing more than a handful of h...
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David D.

David D.

Ken is very knowledgeable, professional and trustworthy. I highly recommend Ken Sisson!
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